The most valuable part of your event is the part no one designed.
The most valuable part of your event is the part no one designed.
It’s the human moment — the one happening right now, in every room, at every event, in every ordinary Tuesday. Your guests are already having an immersive experience. It’s theirs, entirely. No one else is inside it. And all they’re waiting for is one human to look at them and confirm: you’re in the right place. This is for you. When that moment is designed, everything opens. When it’s missing, nothing else matters — not the lights, not the set, not the million-dollar production.
That’s what I help brands fix. And it’s what I help individuals remember.
I’m Terence Leclere
Founder & CEO of Metaforyou and Creator of Interpersonal Dynamics Design™ (IDD)
I design the human layer of experience: the interpersonal moments where someone feels seen, welcomed, and subtly invited to step forward instead of stand back.
Through IDD, I help global brands shape staff–guest interactions so their experiences don’t just look immersive, they feel immersive. Cohesive. Intentional. Worth returning to.
And through projects like #irl, I explore the same idea on a personal level, helping individuals realize they’re not watching their lives unfold. They’re already inside them.
Whether I’m on a stage, inside a boardroom, or in conversation one-on-one, the mission is the same: To turn observers into protagonists.
To present the moment for one to realize: This is my experience.
This moment is for me.
What I Do
I design the interpersonal moments that turn people into protagonists — inside brand experiences and inside their own lives.
Who I Help
Brands & Organizations
CMOs, experiential leaders, hospitality teams, agencies, and cultural institutions who invest heavily in environments and want the human layer to match the ambition of the production.
Individuals & Audiences
Leaders, creatives, founders, and thoughtful humans who feel successful on paper but want to feel more present, engaged, and fully inside their own lives.
What i Offer
For Brands (Through Metaforyou)
- Interpersonal Dynamics Design™ (IDD) consulting
- Human Interactive Touchpoint (HIT) strategy
- Staff–guest interaction design for live experiences
- Experience strategy intensives
- Keynotes & executive workshops
For Individuals & Audiences
Keynotes & speaking engagements
Immersive workshops
#irl experiences
Thought leadership on presence, participation, and
meta-awareness
The results
For Brands:
- Guests move from passive observers to active participants
- Higher engagement and emotional connection
- Stronger customer satisfaction
- Increased brand loyalty and return behavior
- Experiences that feel cohesive, intentional, and worth remembering
For Individuals:
- A shift from watching life to actively living it
- Greater presence and self-awareness
- Permission to be here now and participate
- More joy, play, and aliveness in everyday moments
- Life that feels less like something to get through — and more like something to be part of
Interpersonal Dynamics Design (IDD)
Humans immerse humans.
Physical environments set the stage. Human interaction determines whether anyone steps into it.
Interpersonal (IDD) is my framework for intentionally designing the human layer of live experiences — the staff–guest moments that determine belonging, participation, and brand memory.
It transforms operational roles into experiential touchpoints.
The 4 Pillars of IDD
01
Center the Guest
Every person is already having an immersive experience. We design from their point of view, anticipating the questions they’re silently asking:
“Do I belong here?
What’s happening?
How do I engage?”
02
Identify Human Interactive Touchpoints (HITs)
Where do humans meet? Check-in. Transitions. Questions. Moments of uncertainty. We map the staff–guest interactions that shape the emotional arc of the experience.
03
Opportunities for Permission
People don’t usually jump in without permission. We optimize opportunities where staff can give guests permission to suspend their disbelief, participate and play.
04
Activate Authentic Participation
Scripts create compliance. Presence creates connection. We empower teams to respond dynamically in real time so guests feel seen, welcomed, and invited to step in, not be processed.
In The Media
Talk Topics
For Brands, Marketing, Hospitality & Entertainment:
- The Most Valuable Part of Your Event Is the Part You’re Not Designing
- What Beautiful Events Miss and What Guests Actually Remember
- Designing the One Thing That Turns Guests Into Advocates
- Humans Immerse Humans: Why the Most Critical Layer of Live Events Is Often Left to Chance
For Wellness, Culture & Personal Growth:
- Omnipresence in the Digital Age: Being Here Where AI Can’t
- Turning People Into Protagonists: What Theater Taught Me About Living
- Permission to Be Here: Waking Up Inside Your Own Life
- What If This Is All an Immersive Experience You’re Already Inside?
Select Features & Conversations
TEDx Feature
The TEDx Immersive Experience.
A talk that turns the audience into the experience.
Trusted By
Trusted by global brands & industry leaders, with experiences for beloved IPs across entertainment, media, hospitality, and experiential marketing.
Select Media Highlights
Thought Leadership & Experience Insight
“Bringing Immersive Home: An exclusive interview with the mind behind Metaforyou”
— Immersed
“Terence discusses how immersive experiences can become personal and collectively memorable”
— No Proscenium
Presence, Connection, Participation
“…provides a warm, meta-welcome to the experience… hypnotic…
— No Proscenium
Featured in cultural dialogues about immersive storytelling and engagement in widely read publications.
What Critics Say
On Presence & Guiding:
“He brings your attention on yourself and how you feel, readying you for what is to come.”
— Immersed
On Impact & Connection:
“…speaking a truth about connection and longing for shared experience… inside our solitary hearts, we all share in each other’s shame and pleasure, pain and joy.”
— The Huffington Post
On Facilitation:
“Think of the host as a type of dungeon master that can summon objects, transport the players to new locations or weave a story together. We became the pieces that made his tale a reality.”
— CNet
On Communication Style:
“Leclere has a way of speaking that’s simply hypnotic; his poetic, dulcet tones quickly put me at ease…”
— Immersed
“He’s the Tom Cruise of immersive theatre”
— Darren Lynn Bousman
(Acclaimed director of films and immersive experiences including Saw franchise, Tension Experience, and Theatre Macabre)
*These days Terence is more like the Ted Lasso of experience design, coaching brands and individuals to step into their protagonist role.
media kit
While I’ve Got You
A few more fun facts worth sharing
- I was born in France and had my first “existential awakening” at three years old. I’ve been thinking about experience ever since.
- I trained at William Esper Studios in New York and The Second City in Los Angeles before founding my own methodology.
- I’ve guided thousands of live interactions inside immersive theatre and later applied those same principles working with major global brands across entertainment, media, and hospitality.
- I once played Prospero in VR, leading audiences through The Tempest by making them part of the story.
- My work has been featured in outlets like Vice, Variety, The Verge, and CNET.
- At the end of the day, my favorite role is simply being a human inside this strange, beautiful, immersive experience called life.
Ready to Connect?
This is your immersive experience.
You found your way here for a reason.
If you’re ready to create something people don’t just attend, but feel and fully live, tell me about it. Message me here. ↓
